Fable

Fable is an AI-powered, interactive demo platform that helps businesses create compelling product demonstrations quickly and easily.

This platform allows users to capture, edit, and share interactive demos that go beyond static screenshots. It serves marketing, sales, customer success, partnerships, and learning & development teams looking for engaging ways to communicate product value.

Features

• Interactive Demo Capture: Record actions within a web application to create a fully functional demo.
• AI-Powered Editing (Quilly): Fable’s AI copilot, Quilly, assists with content generation, branding, and module creation within the demo.
• Embedded Analytics: Track viewer engagement and gather insights into demo performance.
• Flexible Sharing: Publish demos via embeddable links, email, or direct sharing.
• Integration with GTM Stack: Connect Fable with tools like HubSpot, Salesforce, Marketo, Slack, and Zapier.
• Customizable Branding: Tailor demos to match specific brand aesthetics and messaging.

Use Cases

• Interactive Product Tours: Embed engaging product tours on websites and landing pages to capture leads and drive conversions. Forget passive screenshots; showcase the product in action. For example, a SaaS company can create a guided tour of its platform, highlighting key features and benefits.
• Personalized Sales Demos: Sales teams can tailor demos to individual prospects, highlighting specific use cases and addressing their unique needs. Imagine a sales rep showing a customized demo of a CRM system, focusing only on the features relevant to a particular client’s industry.
• Customer Onboarding: Use interactive demos to guide new customers through product setup and key workflows, improving onboarding efficiency and reducing support requests. A software company could create a step-by-step demo showing users how to complete their initial profile setup and navigate the platform.
• Partner Enablement: Provide partners with consistent demo templates and materials, ensuring they represent the product accurately and effectively. A tech company could create a standard demo for its reseller network, ensuring brand consistency and simplifying partner training.
• Interactive Training Modules: Transform static training materials into engaging interactive demos, improving knowledge retention and engagement. A company could replace lengthy text-based training manuals with interactive Fable demos that guide employees through new software or processes.

How it Works

Fable utilizes a browser extension to capture user interactions within a web application. This creates a dynamic recording, preserving animations and interactivity. Quilly, the AI copilot, assists with content creation and customization.

The finished demo can be shared through various channels and integrated with other marketing and sales tools. Performance data is tracked to offer insights into viewer engagement.

Pros

• Quick and easy demo creation.
• Engaging and interactive format.
• AI-powered editing assistance.
• Detailed analytics and insights.
• Seamless integration with existing tools.

Cons

• Relies on a browser extension for capture.
• Functionality limited to web applications.
• Pricing details may be a barrier for some users.

Pricing

• Solo (Free): This plan is ideal for individuals or small businesses just starting out. It includes one published demo, one creator account, unlimited views, sharing via link or embed, hotspot functionality, and basic analytics.
• Startup ($40/creator/month): The Startup plan provides everything in the Solo plan, plus unlimited demos, Fable’s AI demo copilot (Quilly), auto-stitching of workflows, multi-flow demos with modules, element blurring, custom webhooks, and call-to-action buttons.
• Business ($100/creator/month): The Business plan includes all Startup features, along with custom lead forms, an HTML demo editor, advanced branching demos, video guides, advanced analytics, and integrations with HubSpot, Pardot, Marketo, Salesforce, and Zapier. Dedicated support is also included.
• Enterprise (Custom Pricing): For larger organizations with more complex requirements, the Enterprise plan offers everything in the Business plan, plus multi-team functionality, custom pricing, single sign-on (SSO), custom integrations and APIs, demo strategy and coaching, and dedicated customer success management and Slack support.